Digital Health Inequality Pioneers

COVID-19 has led to a more rapid digital transformation of health and care services. The unintended consequence is the widening of the divide between people who are online and those excluded from digital and digitalised services. We have reached a fork in the road, a choice between a tiered or an inclusive digitally transformed health and care service. We choose the latter!

Our exciting new Digital Health Inequality Pioneers project will focus on supporting Integrated Care Systems across the country to take an Inclusive Digital Transformation approach, co-designing services for everyone not just the majority.

We have been commissioned by NHSX and NHS England and Improvement to be part of this project which is one part of a wider 6.5 million pound investment being made to improve access within digital care pathways and virtual treatment, and to improve the processes behind them by way of digital inclusion.

Digital exclusion is yet another manifestation of the profound inequality which casts its shadow over the UK.
— Hannah Holmes and Dr Gemma Burgess, Cambridge Centre for Housing and Planning Research, University of Cambridge

In this video our senior creative designer Tim Brazier discusses our involvement in the project. To watch with captions, click on the ‘CC’ button.


The ICS Projects

Our team and network of associate experts will be providing support to 10 Integrated Care System (ICS) projects to prepare them for tackling digital health inequalities. The ICSs have presented ideas for how they will make their chosen clinical pathway more accessible to those who are currently excluded; their projects will be one of the stepping stones to an inclusive tomorrow and we’re thrilled to be on that journey with them.

You can click on each heading to find out more about the project.

Digital transformation is a core element to enable the NHS to meet the rising demand, costs and expectations it faces. With this shift to more digitally enabled healthcare we must ensure that all service users feel these benefits and are included in these transformations, not excluded.

These 10 ICSs are leading the way to investigate the impact of digital transformations on users and create tangible, shareable actions on how to plan for digital inclusion from the beginning.
— Becky Shelley, Senior Project Manager, NHSX

How we’ll support the projects

Thrive by Design will help nurture, test and evolve these ideas and provide tailored coaching to improve the skills of the ICSs on a range of topics, including but not limited to: co-design, data collection & analysis, digital inclusion and strategy.

To kick off the project, we’ve designed a Self Assessment for each ICS to complete as a way of reflecting on their current capacity and capability to deliver inclusive digital transformation. We’ll be using the information and evidence each ICS provide as part of their Self Assessment to design a tailored learning programme that we’ll deliver over the next five months. The learning programme will be a combination of group sessions and individual coaching.

We’ll be working with our wider network of expert associates – the ‘Inclusive Digital Transformation Collective’ to match each ICS with coaches who have the knowledge and skills they need.

Throughout the project we will be posting our shared learnings through blogs and our social media channels, we’ll also share blogs from our commissioners and the ICSs involved for a 360-perspective.

We would appreciate you taking the time to answer one quick question which is “for me, Inclusive Digital Transformation means…” you can submit answers here.


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